Are consumers sensitive to boar meat with abnormal odor and can they also really smell it?

Smelling a different scent is very personal and very different. European consumer research also confirms that there are major differences in the way the scent is experienced.
One can be totally insensitive to boar taint and another will smell it clearly. Thereby it even happens that the smell is considered pleasant. It is clear that European consumers have no preconceived notions about the quality of boar meat without boar taint. The bias and emotion is at the producers, processors and sellers.