Both welfare and sustainability play a particularly important role in the (North) West European market which is financially strong and where production conditions are considered in the overall quality perception. In Southern Europe – so far – only the product quality is the decisive factor and animal welfare and sustainability play a less prominent role. It is a challenge for the farmers, slaughterhouses and processing industry to find a good balance. This is crucial because all parts of the pig are sold worldwide on various markets. So even in markets that have less attention for animal welfare and sustainability for which they do not wish to pay.